Digital Marketing Projects Portfolio

I led cross-functional teams in executing Google Search Ads and paid social campaigns to drive engagement for a museum client, focusing on key performance metrics including membership enrollments, volunteer meet-and-greet participation, event attendance (Oct–Nov), and overall visitation.

 

The client aimed to expand brand awareness and reach new audiences. In response, we crafted a holistic digital strategy that balanced brand storytelling with performance-driven tactics, closely aligned with the museum’s mission and values.

 

Our campaign efforts resulted in increased visibility across digital platforms and delivered measurable growth in volunteer sign-ups, membership conversions, and event attendance.

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Skills: Team Management · Team Leadership · Marketing Campaign Management · Digital Marketing · Digital Designs · Google Ads · Paid Social · Search Engine Optimization (SEO)

 

At La Bella Cosmetic Surgery, the primary objective was to boost qualified leads and increase conversion rates. I led cross-functional teams to plan, execute, and optimize comprehensive digital marketing strategies, including SEO, SEM, and paid social media campaigns. We conducted market research, identified key audience segments, and tailored content and ad creatives to maximize engagement. Our focus was on driving interest in cosmetic procedures and encouraging prospective clients to book personalized consultations for beauty enhancements and services.

 

These efforts resulted in improved online visibility, higher web traffic, and a noticeable uptick in consultation bookings. At La Bella Cosmetic Surgery, the primary objective was to boost qualified leads and increase conversion rates.

 

I led cross-functional teams to plan, execute, and optimize comprehensive digital marketing strategies, including SEO, SEM, and paid social media campaigns. We conducted market research, identified key audience segments, and tailored content and ad creatives to maximize engagement. Our focus was on driving interest in cosmetic procedures and encouraging prospective clients to book personalized consultations for beauty enhancements and services. These efforts improved online visibility, higher web traffic, and a noticeable uptick in consultation bookings.​

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Skills: Project Management · Digital Marketing · Advertising Campaigns · Marketing Campaign Management · Team Management · Creative Strategy · Marketing Strategy · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Paid Social Media Advertising

Led an SEO team to optimize website content, implement strategic keyword targeting, and enhance technical SEO aspects, resulting in a 28% increase in organic search traffic and improved search engine rankings.

 

Orchestrated a top-performing media planning team, developing and implementing comprehensive media strategies that aligned with business objectives. Successfully optimized media budgets, resulting in a 15% increase in overall campaign efficiency and ensuring optimal exposure across target audiences.

 

Led an SEO team to optimize website content, implement strategic keyword targeting, and enhance technical SEO aspects, resulting in a 28% increase in organic search traffic and improved search engine rankings. 
 Directed a high-performing paid social media team in developing and executing targeted campaigns, optimizing ad spend efficiency, and achieving a 19% increase in conversion rates, driving substantial return on investment (ROI) for the company. 


 

Guided a proficient paid search team in executing comprehensive keyword analyses, refining ad copy, and implementing bid optimization strategies, leading to a 25% decrease in customer acquisition costs and a 12% boost in conversion rates, effectively maximizing the impact of paid search initiatives. 


 

Orchestrated a top-performing media planning team, developing and implementing comprehensive media strategies that aligned with business objectives. Successfully optimized media budgets, resulting in a 15% increase in overall campaign efficiency and ensuring optimal exposure across target audiences.​

 

Skills: Marketing Strategy · Paid Social · Product Management · Project Management · Search Engine Optimization (SEO) · Marketing Campaign Management · Digital Marketing · Search Engine Marketing (SEM) · Media Planning · Product Marketing

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I led a dynamic team in developing and executing a 7-day strategic digital marketing campaign for Modest Rose Clothing, under the mentorship of Senior Captain Stephanie Sum and Co-Captains Agnes Julienne Bautista and Katherine Foley. We successfully met client objectives across SEO, SEM/Google Ads, Paid Social, and Paid Search, resulting in a significant increase in impressions and website traffic.

 

Our SEO team enhanced site visibility through keyword implementation, metadata optimization, and improved content and layout design. Paid Social teams focused on boosting engagement and awareness through targeted content, emphasizing diversity and brand storytelling. The SEM team built a comprehensive Google Ads strategy, including keyword curation and campaign structure to optimize reach and performance.

 

This project sharpened my leadership skills and gave me hands-on experience orchestrating cross-functional marketing efforts in a real-world client setting.

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Skills: Paid Search Campaigns · Marketing Campaigns · Leadership · Analytical Skills · Ad copy · Marketing Strategy · Google Analytics · Paid Social · Google Ads · Training & Development · Team Management · Paid Social Media Advertising · Interpersonal Communication · Search Engine Optimization (SEO) · Organic Search · Team Leadership · Business Communications · Paid Search Strategy · Paid Social Media · Marketing Campaign Management · Social Media Marketing · Digital Marketing · Data Analysis · Search Engine Marketing (SEM) · Media Planning · Product Marketing

As a Digital Marketing Strategist, I led a cross-functional team in developing and executing a comprehensive digital marketing campaign focused on brand awareness, sales growth, and brand revitalization. My role involved coordinating with media planning, organic social, paid social, and paid search teams to deliver measurable client outcomes.

 

I conducted an in-depth client analysis to identify key strengths, weaknesses, opportunities, and target demographics, informing all strategic decisions. I collaborated with the media planning team to assess market positioning and growth potential.

 

The organic social team, under my guidance, optimized social media presence, refined brand aesthetics, and developed a strategic content calendar with effective hashtag implementation. Our Paid Social team crafted tailored ad strategies aligned with sales and awareness goals, and I provided support with Meta Ads Manager to ensure successful campaign execution.

 

I also led the Paid Search team in building mock campaigns through Google Ads, conducting thorough keyword research, and implementing negative keywords to boost performance and SERP visibility. Additionally, I contributed to the client’s digital presence by designing a website and presenting UX/UI concepts via compelling slide decks.

 

Through strategic insight, collaboration, and a strong command of digital marketing tools, I successfully met client objectives and delivered impactful, data-driven results.

 

Skills: Paid Search Campaigns · Paid Social · Search Engine Optimization (SEO) · Paid Search Strategy · Search Engine Marketing (SEM) · Media Planning